Dak Lak has a large natural area. 35% the province's area is 1 000m- 1 200m high mountain area while the Buon Ma Thuot Highland occupies 53.5%. The rich, flat red soil is a great advantage to develop long day - industrial trees like coffee, rubber, tea, and pepper etc, to raise cattle and to grow forest. Alluvia soil is rice paddy and natural grass field. Dak Lak's forest has abundant wood reserve and various rare animal species as elephant, lion, tiger, beer, etc. There are many beautiful rivers, high waterfalls and lakes.
Dak Lak has 44 ethnic groups living together. Although the ethnic groups do not form separate inhabiting territories, they are concentrated in certain regions with individual identity and tradition, created unique folk culture of particular characteristics of Central Highlands.
Traditional culture of Dak Lak is very plentiful and really attractive, especially historians, culturists, phonetics. Besides, traditional professions such as sculpting statues in tombs, knitting brocade, and original cultural rituals such as celebrating harvest festival, elephant race, and gong festival.
Air: Buon Ma Thuot Airport is 10km from the city centre. There are daily flights from Danang and Ho Chi Minh City.