My Tho, considered as the quiet capital city of Tien Giang province, is the traditional gateway to the Mekong River Delta, owing to its proximity to Ho Chi Minh City. Famous in the town is the noodle soup Hu Tieu My Tho. It is typically a clear pork broth with rice vermicelli and wheat flour noodles combined. My Tho is also famous for its Bo Vien or beef balls. There are very busy stalls near the My Tho market that serve only Bo Vien in beef broth or with Hu Tieu noodle. It is eaten with very hot chilli sauce.
As the regional capital, My Tho is the main market which receives all the produce from everywhere across the region as well as fish and seafood from My Tho‘s large ocean going fishing fleet. The very large and exuberant market is one of the biggest sources in Southern Vietnam for dried fish and other dried seafood products such as Muc Kho (dried squid). At night the market is dedicated to the dealing and sorting of Mekong River fish, particularly catfish for Ho Chi Minh City‘s wholesale markets. Produce, especially fruit and vegetables, is delivered by boat directly to the market.
It can be said that My Tho is a popular starting point for tourists to take a boat trip on the Mekong River.